Governance of museums and other heritage institutions must follow best practice guidelines, codes, and standards. Heritage institutions have a number of unique characteristics which demands a specialised approach to learning and practical application. This is presented in the form of an interactive training workshop, by making reference to the institutions current position, and by targeting a future best practice environment. More…
Spectrum is developed and provided by Collections Trust UK and covers the range of procedures, and associated practices and data records, which must be formalised and implemented within well-run museums.
Spectrum 5 has been recently released, making some significant changes to previous versions, including the handling of reproductions and collections review processes. Our CEO, Dr Roger Layton, was a contributor to Spectrum 5.
Training workshop on Social Media and Digital Marketing for Museums and other Heritage Institutions
A large portion of the population expect to find what they want on the social media challenges. Museums, and all heritage institutions, must capitalise on this social media trend in order to market themselves, and to built and promote their digital brand.
This requires a solid understanding of the social media options available and the markets which they serve, and also the capacity to exploit these channels in a way to suit your budget, capacity, and your market.
This workshop is designed for people new to social media marketing, and who have a specific interest or involvement with museums and other heritage institutions.